A little bit background behind the project
What I specifically did

Role: Product Designer

Upgraded the entire website and developed a comprehensive design system for in-house brands.

Collaborated closely with development, brand, and e-commerce teams while presenting innovative ideas across multiple strategic directions.

Brand: L’Artisan Parfumeur, Penhaligon’s, KAMA Ayurveda, LOTOS

A white label project that is aim to building and developing a comprehensive designed platform and core components for different in-house brands including L’Artisan Parfumeur, Penhaligon’s, KAMA Ayurveda, LOTOS, and Dr. Barbara Sturm.

White Label Design System

an abstract photo of a curved building with a blue sky in the background

Collections

We structured the entire site in Figma into four collections, each containing related pages and features. This approach allowed us to maintain a clear hierarchy, streamline design iterations, and make it easy for the team to navigate and collaborate efficiently.

Index of White Label Library

Components

Core Components

Come from backend, so they do not allow configuration from SmartEdit.

Contributable Components

Components that can be customised and used via SmartEdit or Backoffice.

WL Page

Examples

White Label Homepage

Roll out to different brands

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