A little bit background behind the project

What I specifically did

Role: Creative Art Director + Product designer

Campaign idea, Content design, UIUX design, Interactive design, Wire-framing, Prototyping, Usability tests, Visual Design, Interactive design, content structure.

Content first, Mobile first. The goal of this project is to help Chinese consumers gain a deeper understanding of Volkswagen’s electric vehicles through this official platform.

Agency: Cheil

Brand: Volkswagen

The goal of this project is to help Chinese consumers gain a deeper understanding of Volkswagen’s electric vehicles through this official platform. The platform showcases everything from concept cars and Volkswagen’s MEB electric vehicle technology to the continuous release of new car information. It also provides a range of community services, fostering interactions both between Volkswagen and its consumers, and among consumers themselves. Establish a direct relationship with consumers via this official platform.

Volkswagen ID. Hub