A BAU project

What I specifically did

Role: Product Designer

Work closely with CRO team, gathering the data insights, internal workshop, user research, UI research, idea present.

Brand: L’Artisan Parfumeur, Penhaligon’s, KAMA Ayurveda, LOTOS,

L'Artisan Parfumeur PDP Enhancement

As the white-label platform has been live for two years, this project focuses on general updates and enhancements. Based on insights gathered through Contentsquare, we identified opportunities to improve the Product Detail Page experience by reducing friction points that may impact customer conversion and engagement, while also supporting stronger business performance and sales growth.