#It starts with me (TVC)

• The Strategy & Concept: This campaign explores the relationship between the Volkswagen ID. electric vehicle (EV) series and the modern lifestyle of young consumers. Structured around five distinct nighttime scenarios, the narrative demonstrates how the vehicle’s key features seamlessly integrate into, and elevate, their daily lives.

• The Creative Setting (The Night Narrative): The entire film is set at night—the peak period for youth socialization and personal downtime. Whether it is heading to a bar for a post-work party with friends or seeking a moment of solitary unwinding, nighttime represents a shift toward a more relaxed, authentic state of mind. This backdrop perfectly highlights the dynamic energy, ambient tech, and vibrant spirit of the ID. series.

• Core Product Highlights Featured: * Welcome Light & New Headlight Design: Accentuating the car’s premium visual identity as it illuminates the night.

  • Smart Light & AR-HUD (Augmented Reality Head-Up Display): Enhancing the night-driving experience with intuitive, high-tech navigation and driver assistance.

  • Intelligent Cabin Space: Showcasing the spacious comfort required for both lively social gatherings and quiet personal retreats.

• Execution & Impact: By blending Volkswagen’s cutting-edge functional highlights with highly relatable lifestyle vignettes, the campaign vividly illustrates the convenience, transformation, and elevated experience that the new ID. electric vehicles bring to the next generation of drivers.

ID.Tech feature - AR HUD

ID.Tech feature - Mix version

ID.Tech feature - Welcome light

ID.Tech feature - Smart light & Charging

ID.Tech feature - Driving Experience

ID.Tech feature - Bigger space