Product Designer/

Creative Art Director

10+ years Experience

Senior Product Designer @ PUIG

Penhaligon's, L'Artisan Parfumuer, Uriage

Senior Art Director @Ogilvy

Huawei

Group head of Art @Cheil

Samsung, Volkswagen

Senior UIUX Designer @Serviceplan

BMW, Porsche CRM,

Digital UI Designer @Interone

BMW, Bosch, Canon

With extensive experience across luxury e-commerce, Automotive, and technology brands, delivering end-to-end digital products.

Strong expertise in wireframing, prototyping, UAT, data-driven optimisation, and new feature development. Proven track record of building scalable design systems and product foundations aligned with brand guidelines and tonality, while collaborating closely with product, engineering, and commercial stakeholders to drive measurable business impact.

Previously a Digital Art Director in advertising, leading creative campaigns for BMW, Porsche, MINI, Samsung, and HUAWEI. Brings a deep understanding of UI, brand tone, and visual storytelling into scalable, conversion-focused product design.