Project Intro
TVC Future anyone
New logo present
Car beauty show
Feature - Diy lightshow
End-to-end creation of Smart’s first concept electric car campaign for the Asian market, from strategy to execution. Directed art and production, ensuring every digital and print touchpoint was visually cohesive, on-brand, and high-quality.
Role: Digital Creative Director
Client: smart
Agency: Serviceplan
smart #1 launch Campaign
#FutureAnyone
(TVC)
What is the future?
something to worry about?
something that’s set in stone, a fate we must accept?
no.
the future is ours for the taking even better
is asking for changing
so let’s stop worrying about future
and let’s start making it.
because the best way to predict the future is to create it.
#futureanyone
smart
Logo Present
Car Beauty Show
Feature - Diy lightshow
